I have no doubt these painted illustrations and vintage advertising would absolutely HIT if released as marketing now. Nostalgia is why everyone's drooling over Vacation, but L.L. Bean has so much brand awareness already I have no doubt it would translate quickly to conversion (same advice to J. Crew)
Forgive me if they are actually Eddie Bauer and not LL Bean (will check in Dec) but my French horn needlepoint stocking embroidered w my name is the most important Christmas object in my life
this was great — really unlocked lots of memories of absentmindedly thumbing through the LL Bean catalogue at Xmas time, that and the Eddie Bauer catalogue too… 👴
I looooved this retrospective! I remember telling my mom earlier that J. Crew is having a revival moment and she sniffed, “That’s the tristate area, honey. We’re New Englanders. Let me know when it’s L.L.Bean.”
Sublime Online is so much fun! Love the way you pay attention to things 😌
thanks, Helene!!
https://archive.org/search?query=l.l.+bean&sin=TXT
I have no doubt these painted illustrations and vintage advertising would absolutely HIT if released as marketing now. Nostalgia is why everyone's drooling over Vacation, but L.L. Bean has so much brand awareness already I have no doubt it would translate quickly to conversion (same advice to J. Crew)
You're so right! Heritage brands have everything at their fingertips, they gotta lean into it!
You're so right! Heritage brands have everything at their fingertips, they gotta lean into it!
Forgive me if they are actually Eddie Bauer and not LL Bean (will check in Dec) but my French horn needlepoint stocking embroidered w my name is the most important Christmas object in my life
WOW need a pic of this baby
this was great — really unlocked lots of memories of absentmindedly thumbing through the LL Bean catalogue at Xmas time, that and the Eddie Bauer catalogue too… 👴
Thank you! Excited to explore catalogs more... I think they're such a lost art at this point
Loved this!!
thank you Ali!!
I looooved this retrospective! I remember telling my mom earlier that J. Crew is having a revival moment and she sniffed, “That’s the tristate area, honey. We’re New Englanders. Let me know when it’s L.L.Bean.”
What a terrificly nerdy deep dive! I loved this. Pretty sure my parents still receive the catalog in the mail